You've got a dog under the dryer. Your calendar already knows who's next.

Nobody hands their dog to the first salon they find

The owner types “dog groomer” and their town, then looks at the photos, reads the reviews and hunts for a sign that you know how to handle a dog like theirs. A phone number on its own isn't enough for them.

Traxo sets up your website and your Google listing with your prices by size of dog, your before-and-after photos sorted by breed and a button to book. The owner sees the price and the duration before booking, and the appointment drops straight into your calendar.

• Before-and-after photos sorted by breed
• Prices by size of dog and type of coat
• Booking from Google and from your own website

The phone rings with a dog in the bath

You don't put down a wet dog to answer, nor a nervous one that is half clipped. The phone rings into the void, and the owner who wanted an appointment for Saturday calls the next salon.

The AI receptionist answers in your salon's name, asks the breed, the weight, the state of the coat and the dog's temperament, then offers a slot of the right length. You get a written summary, and the tricky enquiries you ring back between two dogs.

Every dog arrives with its own duration, and the day holds

A bichon groomed every six weeks and a matted Bernese mountain dog don't take the same time, even though both owners booked “a groom”. With fixed one-hour slots the day is running late by the second dog, and it is the owners who wait in the shop.

At booking, the owner gives the breed, the weight, the type of coat and the date of the last visit. Traxo works out the duration and the price from that, adds the time to clean the station between two animals, and places the appointments without overlap. A dog flagged as anxious or reactive is only offered the quiet slots you have chosen.

The two-and-a-half-hour groom that doesn't turn up

A small dog that doesn't come is an hour lost. A big long-haired one is two and a half hours of empty table, and you don't fill that at the last minute with a bath.

Traxo asks for a deposit at booking on the services you choose: big dogs, long coats, first visits. The reminder goes out the day before with the time and the length booked, a link lets them cancel in time, and the slot that frees up is offered to the owners waiting.

The dog that comes back on time, and the owners who talk about it

A dog needs grooming every six to ten weeks depending on the breed. If the owner forgets, the coat mats, the work takes longer, and the next appointment is harder on you and on the animal.

Traxo keeps a record for each animal, with its services and its rhythm, and sends the reminder when the time is near. The day after the visit, the review request goes out with the link to your Google listing, and your before-and-after photos feed the website, sorted by breed.