Bringing a client back costs less than finding a new one.
Traxo's loyalty programme counts visits, keeps track of reward levels and sends out rewards on its own. Your clients have no card to show and no app to install — and you have nothing to keep up to date.
4-minute read100% automatic loyaltyNothing for your clients to install
In short
Every visit is counted at booking, reward levels kick in on their own, the reward reaches the client at the right moment, and those who start drifting away are won back before they go elsewhere. No card, no stamps, no data entry: the same clients simply pay you more often.
01
A loyalty card nobody can lose
It doesn't exist on paper, and that's the whole point. The count is tied to the client's phone number from their first booking: nothing to print, nothing to stamp, nothing to dig out of the bottom of a wallet.
For the client, there's no sign-up and no app to download. They book as usual and they're in the programme without even asking.
No card, no account to create
Your existing clients keep the visits they've already made
Works at the counter as well as online
02
Every visit is counted automatically
The appointment goes ahead: the count goes up. You don't tick anything, you don't open anything. A client who paid and turned up has earned a point, straight away.
You choose what counts: the number of visits, the amount spent, or both. A service that shouldn't count can be left out with one tick.
Loyalty · Mrs ReynoldsClient since March 2024
Mrs Reynolds — Salford
4 visits out of 5 · €940 spent · next reward in 1 visit
At the 5th visit: 20% off automatically, sent by text the same evening.
12 Sept · 4th visit+1 point · €140
3 May · 3rd visit+1 point · €190
18 Mar · 2nd visit+1 point · €210
03
The reward arrives without anyone asking for it
Reward level reached: the client gets a message saying what they've earned, with a link to book again. The discount is already applied when they book — nothing to type in, nothing to show on the day.
You choose the reward: a discount, a free service, a priority slot, a little extra of your own. You set the limit, and Traxo never goes over it.
Common mistake
Rewarding too late. Nobody cares about a discount on the 10th visit: the first reward should come at the 2nd or 3rd visit, while the client is still deciding between you and the competitor down the road.
04
Clients always know where they stand
‘One more visit and you get 20% off’: that line, added to the booking confirmation, is what brings people back. It's worked out for each client, without you writing it.
The messages keep your tone and you can edit them. A client can ask to stop receiving them in one click, and they're taken off the list immediately.
Real example · hair salon
A reward every three visits, with a free treatment at the end. Clients come back every six weeks instead of every ten, and the chairs fill up without a single ad campaign.
05
Clients who drift away are won back in time
A client who used to come every two months and hasn't been seen for four: Traxo spots them and sends them a reason to come back before they find someone else.
It's the job nobody gets round to in the evening, and it's the one that fills a quiet diary. You can approve each message if you'd rather stay in control.
06
You see what loyalty brings in
How many clients come back, how often, how much extra you've taken since the first reward: a discount only makes sense if it brings in more than it costs, and you see it in black and white.
If a reward level isn't bringing anyone back, you can change it in thirty seconds. You decide how generous the programme is — no spreadsheets involved.
Your loyalty this monthupdated automatically
Clients back thanks to a reward14 of 52
Discounts given€210 on €1,840 taken
Clients to win back6 · message ready to send
Frequently asked questions
No, nothing. No app, no account, no card to keep. The count is tied to their phone number from their first booking: they get their reward by text or email, and that's it.
We set your reward levels and your reward with you: twenty minutes, once and for all.