Long slots that do not sit empty.

Payment up front changes everything

A 90-minute treatment means a room, a therapist and the turnaround time. A client who does not come does not cost you an hour: she costs you the half-day, because the slot cannot be resold the night before.

Traxo asks for the deposit, or the full amount, at the time of booking. It is the norm in wellbeing and nobody is surprised by it: the client is booking a moment, not an intention. Late cancellations become the exception.

• A deposit or the full amount, depending on the treatment
• Cancellation terms accepted before the booking is confirmed
• A slot freed in time offered automatically to the waiting list

Couples' treatments, one slot

A couples' treatment ties up two therapists and two tables at the same moment. It is the most requested booking and the most painful to arrange: three calls back and forth to find the time when everything lines up.

The diary finds the moments when two therapists and two rooms are free by itself, and only offers those. The client picks, pays, and the booking is made without a single call.

Gift vouchers sold while closed

In December a big share of the takings goes on gift vouchers — and they sell mostly in the evenings and on Sundays, when nobody can answer. Paper vouchers then get lost, and nobody knows what is still to be honoured.

Vouchers sell online, go out by email in your own design, and are tracked: amount, validity, date used. The client uses hers straight away when she books her treatment.

• Sold and sent automatically, at any hour
• Outstanding vouchers and their validity tracked
• Used directly in the online booking

Calm is judged on the reviews

People choose a spa on the atmosphere: honest photos, a few reviews that talk about the treatment rather than the price. In wellbeing, an empty listing worries people — they wonder what they are going to find.

The review request goes out the next day, while the feeling is still there. And the client records tell you when a regular from last month has not been back, with a message offering her Saturday slot.