A diary that holds, from the first chair to the last.

Processing time counts too

A colour is not an hour of continuous work: it is twenty minutes of application, a processing time, a rinse and a blow-dry. As long as the diary only knows “1 hr”, you are behind from the second appointment on, and you end up ringing the five o'clock client to move her.

Every service is set up with the time it occupies and its processing time. During a processing time, the diary can put a men's cut in the same chair if you allow it — you decide whether your dead time gets filled or stays quiet.

• Length, processing time and tidying the station, per service
• A diary per stylist, with her specialities and her holidays
• Saturday slots protected by a deposit if you want

Saturday gaps filled before noon

A last-minute cancellation on a Saturday balayage is two and a half hours you will not get back. Ringing clients one by one to fill it takes time you have not got in the middle of the day.

The slot that frees up is offered automatically to the clients on the waiting list, by text, in the order they asked. The first to reply takes it. All you see is your diary filling up.

The client who stops coming

A client who used to come every six weeks and has not been in for three months is lost without a sound: nobody tells you, and you only notice when you pass her new colour in the street.

Traxo keeps every client's history — services, colour formulas, usual stylist, how often she comes — and flags the unusual absences. A quiet message offers her Thursday evening slot, and she is back without having had to think about it.

• History and colour record per client
• A gentle nudge after a gap you set
• Appointment reminder the day before, with a cancellation link

What brings new clients in

A new client judges you on two things: recent photos that look like what she wants, and reviews from the last few weeks. A salon with good work on show and twenty recent reviews is no longer compared on price with the place next door.

The review request goes out the day after the appointment, with a direct link to your Google listing. Negative feedback reaches you privately first: you ring, you offer to put it right, and it ends in the salon rather than in public.